• Featured
    CRO & Website Conversion

    Page Conversion Calculator

    Estimate how well a page converts visitors into enquiries, see the potential revenue gap, and get a prioritised fix list based on proven CRO factors.

    Tool ID 1 Website & Conversion Rate Optimisation
    Step 1

    Traffic and conversion data

    Use the most accurate numbers you have. Estimated figures are fine for a quick diagnosis.

    Step 2

    Rate the page across 8 conversion factors

    Be honest. The score is more useful when the answers reflect what is actually on the page today.

    Headline clarity 20 pts

    Does the headline immediately communicate what the visitor gets and why it matters?

    CTA strength 18 pts

    Is the main CTA visible, clear, benefit-led and easy to act on?

    Social proof 16 pts

    Does the page include testimonials, reviews, case studies, logos or specific proof?

    Page speed 14 pts

    Does the page load quickly on mobile, ideally in under 3 seconds?

    Mobile experience 12 pts

    Is the page easy to read and act on from a mobile phone?

    Form simplicity 10 pts

    Does the form only ask for the minimum information needed at this stage?

    Trust signals 6 pts

    Does the page handle objections and show trust signals near the CTA?

    Page focus 4 pts

    Is the page free from distracting links, competing CTAs or unnecessary clutter?